Schiaparelli fashion show

Developed the overall creative concept and strategic direction for the fashion show, overseeing material research, lighting design, spatial planning, seating layout, floor plan, Plan Feu, backstage and podium planning, as well as sound design. Managed product selection and show line-up curation, including model casting and look sequencing to ensure narrative coherence throughout the runway. Created a comprehensive PR and communication strategy, including benchmarking, target audience analysis, KOL and media list development, accreditation planning, seasonal communication strategy, Save-the-Date and show invitation design, show timeline & action plan, and seating map allocation.